Beats & Bytesīy the makers of Nue Agency, a Creative Music Agency located in New York City, Beats & Bytes is an innovative newsletter that sits at the center of everything music, brands, and technology for the industry. In it, they break down the top stories, latest news and trends in the industry. Not only that, Jay and Mike Etchart, former host of the syndicated Sound & Vision Radio program, host a fantastic weekly podcast. This highly-curated newsletter offers a weekly snapshot of the New Music Business. Industry veteran, Jay Gilbert writes one of my favorite newsletters, Your Morning Coffee. Whether you’re looking for updates on live events or on the hunt for job openings, Back Of House probably has what you’re looking for and more. If you’ve been putting off creating a newsletter, there are no more excuses.By Randi Zimmerman of the Symphonic Blog Back Of Houseīack Of House is a weekly newsletter created to help you stay up to date with global live music industry news, learn about industry best practices, and discover new ideas to fuel your brain. You don’t have to include all of these in each newsletter! Remember that your newsletter should be long enough to be valuable, but short enough to read over a coffee. Don’t forget to include information about your social media pages, your website and anywhere else your business hangs out. Everyone is short on time so give your newsletter a short cut to resources they might find useful and tell them why. These could be questions from your blog or questions your customers ask, but you can share the answer in your newsletter and show off your business at the same time.
If you ask for responses to be posted on social media or emailed to you, you’ll quickly uncover your most avid readers. This is a great way to keep your readers engaged. Share some personal stories – like births, engagements, marriages, retirements and holidays – that help your audience to connect with your team. Showing the lighter side of your business adds a quirky, personal touch to your newsletter but make sure any jokes are in keeping with your brand and your audience. This is a gentle way to introduce products and services to your readers, without a hard sell. Your audience have subscribed to receive your newsletter so they might also be interested in the books you’ve read recently. You could include images, music, articles or stories that inspire you. This goes back to adding a personal element to your company newsletter. A case study talks about how your business solved a problem and it’s great newsletter content. This is further down the list than you might expect but your newsletter is a great place to share your triumphs including awards, new contracts, new staff and so on. Reward your subscribers by giving them first dibs on any special deals you are running. This will not only help you reuse content, but also, you will drive traffic to your blog. If you have a blog and a newsletter, include a roundup of your recent blog posts. Help to put a name and a face to the team members in your business by including a profile in your latest newsletter. Profile staff members and departments.Interview leaders in your industry and share their thoughts with your newsletter readers. If you attend regular events or you host regular events, your newsletter is perfect place to let your network know. Provide some insight or review products and tools that your audience might consider using. You aren’t the only source of information and sharing relevant and interesting articles from around the world will help boost your newsletter as a great source of information. When you keep your audience connected with what’s happening in your industry as a whole, you’ll become a valuable resource to your subscribers.
#Best business newsletters free
Helping your readers should be at the top of your list so include some free advice in each newsletter. That might be you! Talk about some of the big news since the last newsletter or talk about things to come – but make it personal.
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